Business Transformation – How To Make It A Success

Transforming and changing a business is an incredibly stressful thing to undertake and can be a tense time within any organisation. There are a number of “transformation triggers”, according to an article on Forbes, which can force a business to develop, such as constantly evolving changes to technology and increased globalisation.

A huge number of businesses are either in the process of organisational change or have just completed a change. Here are some of our top tips on how to make business transformation a success:

• Focus on the end result & what fundamentally needs to happen in order to get there.

It’s all well and good recognising that there needs to be a change, but being unsure of what the conclusion should be will mean the transformation is unsuccessful. Be focused and have a defined outcome to aim for.

• Once the outcome is determined, signpost the exact route to get there.

Setting out a clear strategy that will lead the company clearly towards the conclusion set out will help enormously. Whole business transformation takes a lot of work and just hoping you will get there without planning the journey will also guarantee failure in this respect.

• Don’t be afraid of change – embrace the alternations and look to the future.

The whole reason behind business transformation is usually to help bring a company up-to-date with current trends and ensure they stay competitive. If a project leader or head of department, for example, are afraid of change and don’t want to embrace it, then the whole company will be dragged down.

Rebecca Brown
Head of Marketing
rebeccab@ninefeettall.com

I’m Becky and I am the Marketing Manager here. Starting at Nine Feet Tall was an important life milestone for me, as it was my first role after an 8-year career break to have my children. I have previously worked in consumer and sports marketing and have always enjoyed building, developing, and executing brand strategies. Having taken the time out to raise my three boys, I wanted to return to marketing and the opportunity at Nine Feet Tall was perfect. For me, working for a strong brand that punches well above its weight (or should that be height?!) in a values led organisation, with a team of fantastic people, and the flexibility of part time hours ticked all the boxes and I feel privileged to have this opportunity. I have been here a little over two years and have enjoyed all the challenges and opportunities along the way. My professional highlights are always when a piece of marketing activity leads to new business and personal highlights are the proper belly laughs with the team at our company days.